SWOT analysis helps in analysing the external as well as internal factors that have an impact on the operations of a company. We have a huge group of essays writers that have the capacity to undertake any writing project you put to us. Marketing mix – … We work only with professional paper writers who have a degree or two and specialize in various niches. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. The data used to drive this type of decision is usually found in summaries of routine transactions e.g. Get Assessment answers online from experts in Australia-UK & USA. This system helps in gathering relevant information and analyzes the options and alternatives. This case study focuses only on the airline business unit of the Emirates Group. Strengths are the positive internal factors that add value to the company. Emirates was the first airline in the world to introduce a personal entertainment system on a commercial aircraft and that was a good reason for them to gain completive advantages. (Business news, 2007), One of the reasons that had significant impact on Emirates was experiencing a downturn of their competitors because of the Gulf War. Opportunities are external positive factors that represent the reason for an organization to exist and develop. Management information system (“MIS”) and Decision-support system (“DSS”) are two important information systems which support movement level. The data used to drive this decision type is usually prescribed or defined in the procedures and rules of the organization. On the other hand information systems are all about gathering information, analysing data. One of the main concerns about the information technology is Internet. PEAKWORK CASE STUDY: EMIRATES Leading airline Emirates boosts leisure travel sales - Peakwork Flight Player connects Emirates to worldwide Player Hub Network BACKGROUND Emirates launched operations in 1985 with just two aircraft. Decisions in tactical level support the strategic decisions. From the perspective of analyzing the internal and external environments, it’s worth for Emirates Airlines management to identify its overall capabilities as well as the competitive advantages. In strategic level senior managers need to develop their skill of making the best decision possible. Although Emirates attempt to offer the best services for the travellers, it is not possible all the seats get fill during all the flights. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. (Safi, 2011) Currently, Emirates is threating to steal the "global transport' airline market from North American carriers such as Air France, and KLM. (Press, 2001), Dubai International Airport’s Terminal 3 was built exclusively for the use of Emirates at a cost of $4.5 billion. An organization should have several types of information systems operating at the same time. (Ask Questions Online Free for Any Subjects & Topic) and Find the best Solution or Solved Answered for College/ University Assignments, Essay, Case Study Q&A etc. I can say that one of the Emirates’ weaknesses is having expensive ticket price especially for the business and first class. Therefore the tactical decisions which are made by middle level managers would be how middle process could help this decision to be successful. An emirate is the biggest international carrier in 2015. (Robson, 1997). Literature Review 3 1. While Emirates has one of the most modern fleets in the industry, and has service levels make other airlines to emulate, and start using the same strategy that Emirates is using. Considering the strong competition in today’s market, they need to improve their CRM performance in order to increase the number of loyal customers. Profit planning system sets a profit target for the coming period. Report by Mark Caswell, 13/10/2008, Dubai’s Terminal 3 opens, [Accessed on Feb. 2010]. Emirates Airline Case Analysis. Distribution strategy in the Marketing strategy of Emirates –. Remote environment analysis lists all those events, issues and facts which will influence the company performance, but over which they have little influence and those facts are usually out of control. Cadeia de-valor exemplos Ines Salgado. The problem is that poorer countries, without the financial resources to send up their own satellites, claim that the U.S. is taking information from them without any kind of payment. Emirates Airlines Porter’s 5 forces model is a management tool used by businesses to assist organizations have a clear view of the forces, either within the industry or outside the industry, that affect their business and strategies on how best they can have an edge with other businesses. The Case Study Analysis on Emirates Airline did a better job when the UAE Airline management were consulted for the case study. [1] in making a good reputation of an airline and emirates There are 3 basic things in quality assurance of quality airlines have a good consumer behavior which management such as quality planning that is the utmost. Dos and don'ts of research papers essay on the topic freedom of expression, school breaks essay study airlines management Strategic emirates case, research essay on hemp: extended essay world studies books the best friend essay essay about wonderful world. Chuah Pui Ling CEB140028 5. As mentioned information systems provides information to managers in organization to make plan and decision. Budgeting System which used to prepare short term budgets is an example of this type of system. Here are two more information systems that I think will help Emirates to have better services: In a company like Emirates which has 6 subsidiaries, Partner Relationship Management (PRM) is a system for improving communication between Emirates and their channel partners. Currently, Emirates’ flights account for nearly 40 per cent of all flight movements in and out of Dubai International Airport, and their main aim is to increase this market-share to 70 per cent by end of 2010 without compromising the reputation for quality. 301 certified writers online. There is no doubt that with help of Information Technology and Information Systems human activities will be done more efficient and effective. Their competitive advantage was their low cost structure. That could be a huge harm for a organization if their private data be stolen. Strategic Marketing Management: A Study On Emirates Group ... Strategy development is one of the most important aspects of strategic management. Professor Dr. Ali M. Al-Khouri. Internet has been changed the way people used to live. The first part provides a brief outlook of the Emirates Airlines and there is a look at where the company came from. Abstraction. EMERGENCE OF THE THREE MAJOR CARRIERS Figure 1. Copyright © 2003 - 2021 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. (Laudon, 2001). Therefore their aim is to provide the best service in the industry in order to have more passengers and cargo. Management Information System mainly concerns with internal sources of information and usually takes data from the Transaction Processing Systems and summaries it into a series of management reports. Strategic Management Case Study Emirates Airlines, facebook reset analysis rhetorical essay steven levy, sujet dissertation sur le realisme, liberty university admissions essay sample . CSEB3101 Strategic Management Lecturer: Dr Tey Lian Seng Presented by: 1. Another tactical decision in Emirates could be determining optimal booking policy for multiple fare classes. The aim of theses system is to take documents with knowledge embedded in them, such as memos, reports, presentations, articles and store them in a repository where they can be retrieved easily. Transaction Processing System is one of the current systems in airlines companies to support of transaction and analytical processing on newly received operational information. Emirates Airline Case study Introduction. Lim Meng Sheng CEB140063 6. SWOT analysis is a basic tool for analyzing the organization’s status. (Robson 1997). Strategic Supply Chain Management-Case Study of Emirates Airline. Chee Hui Min CEB140016 4. The company is performing relatively well despite its short existence. This Assignment includes three parts. Emirates’s offering is divided into three main lines; The First Class seat, the Business class seat and the Economy class. Since then it has been the main cargo division of Emirates, and the anchor cargo airline at Al Maktoum International Airport, its main hub. However, a tense relationship between Gulf Air and the Dubai Government had existed ever since its inception. The influence of this environment is that many people may want to use this flight in order to visit the largest building in the world even though they have other choice of airlines. One of the facts that makes organizations stronger is when they create a new business idea. DUBAI, U.A.E., 18 July 2016 – Emirates Airline has been awarded the inaugural Network Strategy award, at The Airline Strategy Awards run by the established air transport industry news and analysis provider Flight Airline Business. Emirates flees to over 100 destinations in 60 countries around the world from Dubai International Airport with a fleet of 137 aircraft. An Operational Information System is a class of information system which provide information base for the day to day operation of the airline. However some concerns have been risen in usage of IS/IT that may make them to be unethical. It is the second largest airline in the world and it is a symbol of the rising power of the Emirates Airlines. This system includes source concentration, event derivation, and the ability to provide initial view or states of operational data to applications, where subsequently received events update these view. The first portion of the study provides a brief overview about Emirates Airlines Company followed by a state of affairs … Emirates is a national airline of Dubai in the Middle East. It is like a summarized version of estimated income statement. All work is written to order. The other viewpoint of using internet is internet crimes (hacking into data, falsification of data). *Skytrax is a United Kingdom-based consultancy, the public face of Inflight Research Services. Gulf War was a war which took place in the Persian Gulf between 2 August 1990 and 28 February 1991. Oleason V. Schwan K, Eisenhauer G, Plale B et al. A mentioned, making profit is one of the Emirates’ goals. Registered Data Controller No: Z1821391. Emirates group has positioned itself based on geographic & psychographic segmentation strategies to make its offerings more promising to the targetaudience. The organization’s environment is an important point to be considered by managers because environmental factors can significantly influence organizational operations. Generally, Emirates’ growth has never been lower than 20 per cent annually, and the airline has recorded an annual profit in every year since its third in operation. Emirates Air line has been existed for 25 years. "Emirates Airline Strategic Management" Essays and Research Papers . Additionally, Emirates Airline plans to become the best company in customer service. However there are still some weaknesses that Emirates need to improve. Analysing the key factors of the environment and the fundamental internal strengths and weakness of the organization will help dictate the strategies appropriate to the firms. Brand equity in the Marketing strategy of Emirates – . Buying a new aircraft is a strategic decision because manager should consider this decision is it going to benefit them in future or not. Case 1: Emirates Airlines Yaovi “Bri” Akakpo-04/15/2015 MGMT 4690, Professor Stewart University of Denver, Daniels College of Business Part I: Emirates Airlines, Present Situation Where Emirates Competes: Starting from humble beginnings to the international powerhouse it is today, Emirates Airlines is one of the most recognizable in the world. It starts with a forecast of expected sales and desired percentage for gross profit keeping in view the market conditions. This type of decisions involve creating new investment, designing new career paths and identifying new markets. Strategic Management-Emirates Airline 1. The success of an organization which has information system in all the departments such as Finance and Accounting, Sales and Marketing, Manufacturing and Human resources department is guaranteed. Strategic Management - Emirates Airline Case Study Every company starts either with a small idea or to fill an existing demand gap. We're here to answer any questions you have about our services. Emirates Airline is a strategic partner of Airlines Alliance. The first part of the report provides a brief overview about Emirates Airlines Company followed by a situation analysis that includes the internal and external analysis. The key of their success is using new technology and information systems in their business processes. Strategic Management - Emirates Airline Case Study Every company starts either with a small idea or to fill an existing demand gap. 21 - 30 of 500 . Business and firs class have more facilities include massage function, privacy partition, winged headrest with six-way movement, two individual reading lights and an overhead light per seat, in-seat power supply, over 600 channels of entertainment on ICE. To answer this question that how Emirates is able to retain its competitive position in the industry, looking at how good Emirates is serving its products could be the answer. They also plan to increase frequencies on many existing routes as well as expanding cargo capacity by 17 per cent. Growth of Emirates through years Gulf Air reduced its number of weekly flights from Dubai from 80 to 39 in 1984. Emirates has 6 subsidiaries and its parent company(Emirates Group). Info: 3660 words (15 pages) Essay This conducted study discusses a strategic survey about the planetary air hose industry, peculiarly Emirates Airlines. SWOT Analysis & Marketing Mix Of Emirates Airline Zaheer Tariq. Looking for Strategic Management Case Study Report in Emirates Airline? Another recommended system for Emirates is Customer Relationship Management (CRM) to help them stay close to existing customers. (Jammoul, 2013) A case study analysis written by Abedelazes Safi, claimed that Emirates has been able to gain a competitive position and advantage in the market place since they started in 1985. However, the Emirates Airlines’ efficient management is successfully operating the fleet, such that it has become an exemplary airline in the aviation sector. The United Arab Emirates (UAE) has the seventh largest proven oil, according to the Oil and Gas Journal in January 2009. This Assignment includes three parts. All the Emirate’s annual reports are provided by such system and they will be used by the middle managers. In this model, five forces have been identified which play an important part in shaping the market and industry. Definition of Cultural Diversity 3 2.2 Cultural Diversity in Organizations 4 2.3 Implications of Cultural Diversity 5 2.4 Ethnicity 6 2.5 Conceptual framework 7 3. United Arab Emirates (Dubai), which was a fishing village at the southern end of the Arabian Gulf, has grown to become one of the leading trade center of the Middle East. Nowadays people shop through internet, buy ticket online, communicate with friends, family, college in the other side of the word, and that means traditional business such as travel agents have lost their customers to the new competitor which called internet. A example of DSS in Emirate is Compensation Analysis System. Supply Chain Management and Competitive Strategy Background of the Company. The Emirates Story 3 • Launch on 25th October 1985 2 Aircraft 3 … In addition there is a consideration of organization’s strengths and weaknesses and the opportunities and treats that has significant impact on the organization process. The report also aims to ident… In this system the information about lights, passengers, crew, situational, and environment gather. They tend to be medium range, medium significance, with moderate consequences. A SWOT Analysis Of Emirates Airline Tourism Pages: 6 (1415 words) A study to show if Emirates Airline is the best airline in the Middle East Pages: 6 (1277 words) The Strategic Planning Process At United Parcel Commerce Pages: 7 (1553 words) Strategic Planning Pages: 3 (594 words) Decision about determining ticket prices or producing a low priced ticket, or offering some seasonal promotion in order to attract more customers are those kind of decisions which are made in tactical level. American satellites orbit the earth, scanning for various kinds of data, which can then be used in a GIS. The Baller: A Down and Dirty Football Novel, Shoe Dog: A Memoir by the Creator of Nike, Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge and the Teachings of Plants, A Quick and Simple Summary and Analysis of The Miracle Morning by Hal Elrod, The Alter Ego Effect: The Power of Secret Identities to Transform Your Life, Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell, 0% found this document useful, Mark this document as useful, 0% found this document not useful, Mark this document as not useful. This report conducted on Emirates Airlines which discusses a strategic study about global airline industry, particularly Emirates Airlines.1st part of this report will be tell us in detail about Emirates airline company with internal and external analysis of the company. Abstract. The first part is strategic planning of Emirates airline. Another system which is used in Emirates is Pricing Analysis System which is for determining ticket prices and promotions. Another information system used in Emirates is Facilities Location system which helps manager access to external information decide where to locate new facilities. I like the discount system Emirates Airlines Case Study Strategic Management and your anti-plagiarism policy. Later, the information systems which are used to help the managers to make the right decision in that level of organization are listed. ... Emirates Airline is a strategic partner of Airlines Alliance. This system provides a comprehensive overview of the organization expenditure, monitor wages, salaries and benefits for the manager and they are able to plan. Differentiated targeting strategy is used by Emirates to select the potential customers to whom they want to sell their products. Thank you very much for the professional job you do. Skyward is the famous Customer relationship Management system for Emirates. As per the case study on Emirates Airlines, it has been identified that the political factors of UAE that would have an impact on the operations of the company are the stable political environment. Another threat that might be danger for Emirates is it’s competitive in the market. The closure of Gulf Air created the gap and Emirates Airline was born. It was established by Dubai government. CASE STUDY: EMIRATES 1. Emirates started to lose some of its customer when Qatar Airline offered the same flight with cheaper tickets. In case of Emirates group, the company considers the implication of vision and value analysis, situation analysis for development of the appropriate marketing strategy. Although Emirates is a young airline, over one decade it has become one of the most respected brands in the world. In this model, five forces have been identified which play an important part in shaping the market and industry. One of the opportunities that can add value to the company is having partners, agencies or distribution. Emirates have positioned as most favoured when it comes to airline services and therefore uses value-based positioningstrategies. For example: In 2009, Emirates was voted the fifth best airline in the world by research consultancy firm Skytrax. SWOT analysis addresses organizations strengths, weaknesses, opportunities and threats. The second part discusses the type of decisions which are made in different levels of Emirates and explain the information systems used in these levels. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. Any of the organization or system that manages its operations and strategies well only able to work with consistency and good efficiency as well. Today, the airline flies the world’s biggest fleet of Airbus A380s and Boeing 777s. Threats are external negative factors which could place the organization mission or operation at risk. Emirates carried 21.2 million passengers and 1.3 million tonnes of cargo during the previous years (Annual report, 2010), and they need to carry millions more across a growing network of international destinations if they want to increase their profit. Examples of such system are: Competitive Intelligent System which works based on a detailed business model that identifies what information it should collect. The first portion of the study provides a brief overview about Emirates Airlines Company followed by a state of affairs analysis that includes the internal and external analysis. Analysis of resulting data tells researchers a great deal about, for instance, natural resources located in other countries. (Emirates group, 2010). How has Emirates been able to build a strong brand in the competitive airlines industry worldwide? Market Analysis System which provides tools for analysis of financial markets using technical analysis. This conducted study discusses a strategic survey about the planetary air hose industry, peculiarly Emirates Airlines. Study for free with our range of university lectures! Moreover, they are trying to add 18 new passenger aircraft to their fleet, increase seating capacity by 14 per cent. Emirates Airlines is one of the rapidly developing airline companies in the world. It is the air freight division of Emirates, which started operations in October 1985, the same year Emirates was formed. View full document Strategic Management – BUS 799-G01 Case Study # 5 1 Keith Newsome new1788@calu.edu 724.272.5846 Strategic Management BUS799 – Case Study 20: The Emirates Group A. Emirates Airlines Case Study Strategic Management, essay on my favorite toy doll, writing prompts for 2014 ged essay, personal essay for masters of education application . Product in Emirates is the services that airline is providing for its customers such as flight, food. These decisions are the least structured but they could have significant impact on the future of the organization. I am satisfied with the services your provide to college students. Then the system provides spreadsheet and databases to create “what-if” models, and provide managers with the best decision to choose. Large number of businesses and trades are running in there. This analysis will help organization to reveal objectives, goals and plans for achieving them which are important for the long term survival in the industry. STEP 6: Porter’s Five Forces/ Strategic Analysis Of The Emirates Airlines Case Study: To analyze the structure of a company and its corporate strategy, Porter’s five forces model is used. Williamson D. Jenkins W. Coole P. Moreton M, 2004, Strategic Management and Business Analysis, 1th Edition, Elsevier Butterworth-Heinemann. Emirates. (Robson 1997). Order Processing System is another system which is used in operational level and keeps track of daily orders and transaction. Emirates Airlines Case Study. This type of decision could require managers to add new destination in their flight schedules. These specific objectives are all to support the general objective which mentioned above. Business Case Study : Emirates Airlines 3877 Words | 16 Pages. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Profit Planning System could help the organization to catch this aim. (Laudon, 2001). These are the negative internal factor that destroys values of company or put the company in risk. Tan Wei Teng CEB130056 2. (Caswell, 2008). The second part discusses the type of decisions which are made in different levels of Emirates and explain the information systems used in these levels. (Jammoul, 2013) A case study analysis written by Abedelazes Safi, claimed that Emirates has been able to gain a competitive position and advantage in the market place since they started in 1985.
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