However, in recent years it has become more common to add three new elements to the traditional marketing mix, making a combined 7p’s. As can be seen from the marketing mix of Apple, it is no surprise that the company beat everyone else.. One of the first words which comes to mind when describing Apple as a brand is “Innovation”. It refers to the steps carried out from creating a product/service through to the consumer buying the product or using the service. A specific area of this concept in which Apple deliver exceedingly well is their advertising. Marketing Mix of Apple (extended to 7Ps) Apple is a renowned technology brand, recognized globally for its focus upon technological innovation, a premium product line, and great marketing. Businesses must consider the accessibility of their place related options and choices. Principles of marketing. Commonly referred to as the 4Ps or 7Ps, the concept coaches businesses and marketers on how to target customers with an offering (product and/or service). Apple Stores. Apple Product and Service Strategy. The product element of the overall marketing mix refers to what is ultimately being provided by a company to a consumer. Table 1 below illustrates the full range of Apple products, their brief descriptions and additions in 2020: and  other  Apple-branded  and  third-party  accessories. The people element of the marketing mix pertains to who will interact with the product/service, such as the employees who contribute to the selling, PR, advertising and also the consumers themselves. Third party cellular network carriers. It can be anything from packaging, brochures, the environment inside the store or the logo. Apple's marketing mix shows a correct balance if the 7Ps. Image 3: Above is a description of the Premium Pricing Strategy. In this post, I elaborated the marketing mix of apple inc. or 4 Ps of Apple Inc. Marketing mix of Apple Inc Studies from even the late 1990s proposed that 79% of web users tended to scan and skim through content, whilst only 16% of people actually read content word-for-word (Nielsen, 1997). Product: Mac, iPod, iPhone, iPad, Apple Watch, Apple TV, OS X, iOS watch, OS iLife, iWork, Apple Store, online Apple Store, iTunes Store, iOS App Store, Mac App Store, iBooks Store, iCloud, Apple Music place. Traditionally the marketing mix has been taken to comprise four elements: (product, price, promotion and place). Apple Inc.s marketing mix (4P) indicates how the company matches its business activities to the conditions of the global market for information technology, consumer electronics, and online services. Historically, they were shown to slim down and simplify their promotional activity with the introduction of campaigns such as the iconic ‘I’m a PC, I’m a Mac’ commercials released in 2006. It means place is very … The ultimate guide to teaching online; March 5, 2021. (2018) ’10 Video Marketing Statistics That Will Blow Your Mind’, Business 2 Community [online], 28 January, Available at: https://www.business2community.com/brandviews/wyzowl/10-video-marketing-statistics-will-blow-mind-02002860 [Accessed 9 February 2018]. 6. Place. The strategy Apple follows is to create the best product which generates a better user experience with every new launch, which is why their focus is not on producing products needed by customers, but desired by them (Bulik, 2008). The ultimate guide to teaching online; March 5, 2021. Promotion refers to the ‘activities that communicate the merits of the product’ (Kotler and Armstrong, 2011). Apple partners with many wholesalers to distribute the substantial part of its products and services. Create your own description of the final 3Ps of the Extended Marketing Mix: 2. How Users Read on the Web. Three Additional P’S 2.2.1. Marketing mix of Apple Inc. The place element of the marketing mix is about where and how products and services are made available to consumers. Marketing Mix of iPhone analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the iPhone marketing strategy. This updated version added 3 dimensions to the original 4Ps: people, process and physical evidence. 1960), was the first person to suggest the four P's of marketing – price, … Accordingly, the multinational technology company does not allow resellers or dealers from advertising a manufacturer’s products below a certain minimum price. Each of these four parts we will discuss in this post. as the 7Ps of marketing, sometimes referred to as the marketing mix. Apple Inc. is a multinational company that specialises in computers, electronics and software. It is the largest tech giant in the world. On Jun 3, 2018 Jun 3, 2018 By yellowcat87. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976. The multinational technology company also uses direct sales force in certain markets to promote and sell certain products. As Apple is predominantly a product-based company it would be logical that Apples strongest marketing mix would be Product. From the inception of Apple Inc, the founder named Steve Jobs always tried to innovate and introduce new products with unique benefits and features. Latest additions being Apple watch and music. Image1: The picture above shows Apple's famous logo worldwide. Apple’s overall marketing mix appears to be largely influenced by its principles of simplicity. [online] Nielsen Norman Group. Available at: https://www.youtube.com/watch?v=TaVFCdwT0hk&feature=youtu.be [Accessed 12 February 2018], IrishExaminer.com (N.D.) Unveiling the Apple plant at Hollyhill [Photograph]. Apple (2017) iPhone X — Introducing iPhone X — Apple. Available at: https://www.pocket-lint.com/phones/news/apple/142226-apple-unveils-iphone-x-with-super-retina-display-and-face-id [Accessed 10 February 2018], The Wall Street Journal (N.D.) Apple CEO Tim Cook [Photograph]. In 2016, Apple was rated as the number 1 brand across the world. MARKETING MIX 2.1. as the 7Ps of marketing, sometimes referred to as the marketing mix. Traditionally the marketing mix has been taken to comprise four elements: (product, price, promotion and place). Its products are therefore considered to be unique. Opposite to penetration pricing, in price skimming companies set very high prices for new products, consequently lowering prices at a later time after competitors introduce similar products. It refers to the distribution channels you use to provide your products or services to your customers. Farrall, C. and Lindsley, M. (2008). Apple, Inc originated from the friendship and mutual interests of Steve Wozniak and Steve Jobs. Marketing Mix is the set of marketing tools that the firm uses to produce the response from its target market. [online] Nielsen Norman Group. Anyone in Marketing is familiar with reading about the 7 P’s…but a picture is worth a thousand words, right? [4] During 2018, the company’s net sales through its direct and indirect distribution channels accounted for 34% and 66%, respectively, of total net sales.[5]. Product There is no point in developing a product or service that no one wants to buy, yet many businesses decide what to offer first, and then hope to find a market for it afterwards. This strategic move saw Apple streamlining their advertising to a demonstration of the ease and simplicity of the Apple Mac products compared to their competitor’s unstable and hard to use PCs (Vranica and Steinberg, 2006). Research suggests that if they hadn’t adapted their promotional methods, their strategy if used today would certainly fail. Apple's marketing mix shows a correct balance if the 7Ps. Product, Place, Price, Promotion. For example, Apple relied on direct sales support for its advertising business, iAd in 2016. Product, price, promotion, place, packaging, positioning, and people are 7ps in it. Nielsen, J. Image 5: Apple implements employee discount and holiday… Apple Product Mix and Marketing Mix 1. Physical Evidence refers to what a business can do or have to shape how their product or service will be perceived by the consumer. The Marketing Mix Product. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Apple. Apple’s Official Website. You can use multiple channels, such as a mix of online and mobile technologies, to make accessing your … This could be anything from a brochure or the staff uniform to the way a retail store looks or is designed (Farrall and Lindsley, 2008). Apple marketing mix (Apple’s 7Ps of marketing) comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence. Marketing Mix 7 P’s Product User experience Place PromotionPrice People Processes Physical Evidence 5. Image 3: Above is a description of the Premium Pricing Strategy. Product, price, promotion, place, packaging, positioning, and people are 7ps in it. Known for superior quality products, Apple has been able to carve out a niche that no other brand has been able to do so. Its Macintosh line of laptops are the most favoured laptops in the United states and are giving tough competition to the whole market. ‘Best (and worst) ads of ‘06’ Pittsburgh Post- Gazette [online], 22 December. The Marketing Mix was developed by Neil Boren in approximately 1949. Notably, Apple are wise in their choice to adapt to an extensive use of video content as part of their promotional mix, since a recent study has found that 72% of people would prefer to learn about a product through videos, given the choice over text (Hayes, 2018). Available at: http://simplicityindex.com/ [Accessed 7 February 2018]. 1. Apple uses price skimming strategy frequently. Apple’s focus has always been on the products: creating devices that people need, are innovative, and look good. The Two collaborated in the development of the “Apple I in the early 1970s. The 7Ps of marketing mix In 1981, the professors Bernard Booms and Mary Jo Bitner published Marketing strategies and organizational structures for service firms where they presented the 7Ps of marketing mix. You can use multiple channels, such as a mix of online and mobile technologies, to make accessing your … The report also comprises discussions of Apple business strategy, ecosystem and addresses issues of corporate social responsibility. Macro and Operating Environment (2a) 3. iPhone 6 (2b) 4. This detailed analysis of the marketing mix of Apple aims to examine the 4Ps (Product, Price, Place, and Promotion) of Apple Inc. and explain its marketing strategies. Evidently, Apple have noted these developments in market trends and adapted their promotions accordingly. [1] Webb, A. Introduction
Apple, Inc originated from the friendship and mutual interests of Steve Wozniak and Steve Jobs. Available at: https://www.apple.com/shop/buy-mac/mac-mini?product=MGEM2LL/A&step=attach [Accessed 12 February 2018], Apple.com (2018) A screenshot taken of the Apple Support Page on their website [Screenshot]. This is picture 1: The Evolution of Apple`s Logo. Available at: https://www.computerworld.com/article/2604020/apple-ios/the-evolution-of-apples-iphone.html#slide2 [Accessed 5 February 2018], CultofMac.com (N.D.) Apple Employees [Photograph]. Image 5: Apple implements employee discount and holiday… The high quality of the iPhone camera is artistically demonstrated in this image. A product is some good or service that a company offers in the market. Available at: https://www.landmarkdividend.com/1669-2/ [Accessed 5 February 2018], Lifewire.com, (N.D.) The First-Generation iPod [Image]. (2017) ‘An Introduction to Marketing’, Unit 1: Evolution of Digital Marketing [Online], Available at: https://www.britishdigitalmarketing.co.uk/students/course_content_documents.php?id=3998657776767809 [Accessed 12 February 2018], Apple United Kingdom (2017) Meet iPhone X — Apple. Apple (1) 2. Marketing Mix is one of the most famous marketing concepts of all time. 7p s of apple inc 1. Spenner, P. and Freeman, K (2012) ‘To Keep Your Customers, Keep It Simple’, Harvard Business Review [online], Available at: https://hbr.org/2012/05/to-keep-your-customers-keep-it-simple [Accessed 7 February 2018]. • E. Jerome McCarthy (McCarthy, J. Discover all marketing mix models (4Ps, 7Ps, 8Ps, 4Cs and 7Cs Compass Model) and how to master them to successfully implement a marketing strategy! Product – Apple’s key products are the iPhone, iPad, and the Mac line of … They also want to make their costumers to feel special/unique, they have built their own world such as Macintosh and IOS so their products are not like everything else, so as their costumers. In 1980 the company issued its initial public offering of investment stock. Moreover, the multinational technology company regularly upgrades its products and services. Available at: https://www.youtube.com/watch?v=K4wEI5zhHB0&t=27s [Accessed 6 February 2018]. Price 2.1.3. which have helped the brand grow. British Academy of Digital Marketing. On Jun 3, 2018 Jun 3, 2018 By yellowcat87. Marketing Mix is one of the most famous marketing concepts of all time. The Marketing Mix definition is quite simply putting the right product in the right place at the right time, and doing it all as best as can be done. The 7Ps helps companies to review and define key issues that affect the marketing of its products and services and is often now referred to as the 7Ps framework for the digital marketing mix. Available at: http://www.mactrast.com/2011/07/apples-order-status-page-just-got-sexier/ [Accessed 5 February 2018], Pixabay, (N.D.) An Apple MacBook [Photograph]. Commonly referred to as the 4Ps or 7Ps, the concept coaches businesses and marketers on how to target customers with an offering (product and/or service). Beat that!! The entrance to the Apple Store on Fifth Avenue, New York City. Reka Uncategorized 9th Jul 2019 13th Jul 2019 8 Minutes. Customers can purchase Apple products from its official website https://www.apple.com/, 3. Another component of the 7Ps marketing mix is the place. REFERENCES 5. 10 Year Comparison. How Users Read on the Web. A companys marketing mix involves the strategies and tactics pertaining to the implementation of a marketing plan. In the second quarter of the financial year 2015, Apple Watch became a best seller with a supply of 4.2 million units. Available at: https://support.apple.com/contact [Accessed 10 February 2018], Apple.com (N.D.) Apple Park Visitor Centre [Photograph]. Image1: The picture above shows Apple's famous logo worldwide. Storing and keep customers’ content up-to-date and available across multiple Apple devices and  Windows personal computers. Product Apple is a multinational corporation that creates consumer electronics, personal Computers, servers, computer software and is a digital contributor of media content. Apple products are also known for their durability and high quality in general and the company upgrades its products in a periodical manner. Samsung Group sells products that are highly differentiated, with various features offered to customers that competitors don’t offer. This detailed analysis of the marketing mix of Apple aims to examine the 4Ps (Product, Price, Place, and Promotion) of Apple Inc. and explain its marketing strategies. Product, Place, Price, Promotion. In its infancy as a personal computer supplier in the 1980s, Apple used lengthy and visually crowded print advertisements. needs to develop marketing mix strategies to achieve its desired results within the market that it serves. Marketing Approach of Apple. Price as an element of the marketing mix refers to ‘the amount of money customers must pay to obtain the product’ (Kotler and Armstrong, 2011). INTRODUCTION 2. Businesses may even consider how Process extends to after money has been exchanged, for example, after sales support processes. In this busines… Product There is no point in developing a product or service that no one wants to buy, yet many businesses decide what to offer first, and then hope to find a market for it afterwards. 14th ed. March 5, 2021. It is considered to be the most advanced and innovative smartphone and comes loaded with features meant for both personal and professional use. The retail stores are spacious and creatively designed place where consumers can use products and get friendly assistance from customer service representatives. Apple marketing mix (Apple’s 7Ps of marketing) comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence. In the future it is expected that Apple will continue to carefully and quickly adapt their advertising methods to align with how consumers want to digest information, and with the brand loyalty that Apple is able to command through providing simple, intuitive experiences, their sales will surely follow. Clean design, subtle use of colors and clear messaging are three constants which are there in all the promotional content that Apple creates. Apple 7Ps of Marketing Mix August 15, 2018 The marketing mix of a firm in large part is the product of the evolution that comes from day-to-day marketing. A video taken of Steve Jobs giving a tour of the first Apple retail store (Jackson, 2009) T h e place element of the marketing mix is about where and how products and services are … Price skimming. Image 2: The above is Apple's implemented Marketing Mix Strategy. Businesses must consider how different employees will affect the marketing effort and also how different consumers will respond (Farrall and Lindsley, 2008). Available at: https://www.apple.com/uk/shop/buy-iphone/iphone-x [Accessed 12 February 2018], Appleact.com (N.D.) Apple storefront in Nanjing China [Photograph]. Available at: https://www.youtube.com/watch?v=4asPtozqPK8&feature=youtu.be [Accessed 10 February 2018], Apple.com (2018) A screenshot of the Apple Online Store [Screenshot]. Apple Inc. has transformed over decades, while remaining fundamentally the same. Apple Marketing Mix Introduction. Apple Inc. has continued to expand its product mix. Apple (2017).
The Two collaborated in the development of the “Apple” in the early 1970s. Traditionally there are four p’s of marketing mix product price Place Promotion But recently the number is got changed to seven. This modern and considered approach to promotion has evidently been effective for Apple, as CEO Tim Cook recently stated that the iPhone X has been the ‘top selling phone every week since it launched’ (Apple Insider, 2018). Apple Marketing Mix Introduction. Siegel and Gale (2017). The article elaborates the pricing, advertising & distribution strategies used by the company. Product, Price, Place, Promotion, People, Physical evidence and Process. Available at: https://www.irishexaminer.com/ireland/apple-manufacturing-at-the-core-of-cork-presence-333879.html [Accessed 5 February 2018], Jackson, S. (2009) Apple — Steve Jobs introduces the first Apple Store Retail 2001. the 7Ps of marketing mix is a marketing awesome formula for marketers. Process 2.2.3. Contents 1. The visionary leadership of Steve Jobs helped Apple establish itself as a market-leading technology brand. This has been the case with IPhones, iPads and other products belonging to Apple portfolio, as well as specific models of Apple products. By developing strategies that address the various aspects of each element, will be able to achieve its broad marketing strategy. The Genius Marketing Mix of Apple Inc. Abstract Apple Inc. is a worldwide company that has employed many forms of successful marketing mix strategies. Apple products usually integrate innovative features and capabilities. Apple pricing strategy also integrates MAP strategy. Apple’s Senior Vice President of Industrial Design Sir Jonathan Ive in a speech at the British Embassy’s Creative Summit 2012 said “We are really pleased with our revenues but our goal isn’t to make money,” I’ve said of Apple. Therefore, in order to stay ahead of the competition, Apple needed to find a way stand out. The aim of this research was to know the influences of 7P marketing mix variables, which consists of product, price, promotion, place, people, physical evidence and process on purchasing decision of consumers in determining appropriate marketing strategy of Malang apples at Giant MOG. Lastly, Apple Corporation designs, manufactures and sells own and third-party Mac-compatible and iOS-compatible accessories, including Apple TV, headphones, cases, displays, storage devices and various other connectivity and computing products and supplies[3]. Available at: https://www.cultofmac.com/88380/want-to-get-a-job-at-the-apple-store-heres-what-the-interview-process-looks-like/ [Accessed 5 February 2018], CultofMac.com (N.D.) Apple Store Employee [Photograph]. The original four categories 2.1.1. Direct sales force. 5. It is considered to be the most advanced and innovative smartphone and comes loaded with features meant for both personal and professional use. Marketing Mix of Apple analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Apple marketing strategy. Evolution Of Marketing- Apple’s extended Marketing Mix 7P’s. Available at: https://www.wsj.com/articles/apple-cuts-ceo-tim-cooks-pay-after-missing-2016-targets-1483710023 [Accessed 5 February 2018], A Report on ‘Promotion’ as an Element of Apple’s Extended Marketing Mix. An area which undeniably demonstrates how effective Apple are at using this core value to meet market forces is promotion. (1997). [1] It is different now. These refer to professionals authorized by Apple to deliver customized, market-specific solutions to customers. Apple Marketing Mix. The focus of the marketing mix is on the 4P variables, namely, Product, Place, Promotion, and Price. Apple pricing strategy integrates the following: Premium pricing. Available at: http://www.pocketfullofliberty.com/30-years-of-apple-ads/ [Accessed 12 February 2018], Pocketlint.com (N.D.) The iPhone X [Photograph]. Available at: https://www.appleact.com/apple-news/apple-stores-roundup/ [Accessed 12 February 2018], Berger, N. (N.D.) The retail design of an Apple store in San Francisco [Photograph]. Today, Apple designs, manufactures and sells technological devices such as IPhone smartphones, IPad tablets, Mac desktop and portable personal computers and iPod digital music and media players. To remain relevant to consumers and desirable as a brand, Apple has adapted its strategy over time to make great use of simplicity in its marketing promotions whilst distinguishing itself from competitors in the highly saturated consumer electronics market. Moreover, the company generates revenues via iTunes and the iTunes Store, Mac App Store, iCloud and Apple Pay. Available at: https://www.lifewire.com/history-ipod-classic-original-2000732 [Accessed 5 February 2018], Mactrast.com (N.D.) A screenshot of the Apple Order Status Page [Screenshot]. This company has had times of historic highs and unforeseen lows. Major cellular network carriers such as AT&T Inc., Verizon Communications Inc, Vodafone Group plc and others also sell Apple products and services as part of their own packages. The 4 Ps of Apple Inc includes products, price, people, and promotion. Apple 7Ps Marketing Mix. Promotion 2.2. Apple retail stores are typically located at high-traffic locations in quality shopping malls and urban shopping districts.
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