Emirates has a strong Backing of Dubai Govt 2. 16). Another approach is the improvement of employee productivity with the help of enhanced training sessions. 1). The aviation industry suffers from a range of political and economic obstacles and challenges today, and much attention should be paid to the strategy followed by Emirates to compete in the market. You are free to use it for research and reference purposes in order to write your own paper; however, you must. ... such as leadership, continuous improvement, Stakeholder Involvement, 2. In this context, Emirates depends not only on the changes in the national economy but also on changes in the global markets and aviation industry (Rahman, Azad, and Mostari 25). However, the level of benefits remains to be high in the region and corresponding with the social policies in the UAE. The database is updated daily, so anyone can easily find a relevant essay example. The company has one of the largest fleets in the industry, and it focuses on applying the latest technologies to its development. Emirates is a popular airline that is based out in Dubai. The customer loyalty depends on the fact that Emirates provides the most customer-friendly services in the industry with the high responsiveness while allowing easy check-ins and other advantages of the e-ticketing system and comfortable lounges (The Emirates Group 3). Polar Bear, Polar Bear, What Do You Hear? Emirates SWOT Analysis Emirates Strengths Below are the Strengths in the SWOT Analysis of Emirates: 1. professional specifically for you? 10 Oct. 2015. Competitor Analysis The competitors of Emirates Airline are the all other airlines from UAE. We utilize security vendors that protect and For Emirates it is very important to systematically and continuously check the implementation of plans, monitor all the events that take place inside and outside the company in all situations. Emirates Airlines has benefited from the strategic alliance with Qantas, which has assisted in spurring tourism in Dubai, primarily through the partnership. The positive consequences of this process are the creation of the more open airline industry and more possibilities for increasing the competitive advantage globally. It is an international airline which is based in Dubai. Essays, Term Papers & Research Papers. Thus, today Emirates is the widely known brand that has a feature of adapting to the market needs. The Porter’s Fiver Forces analysis is important to study how specific features of the industry’s development can be used to increase the competitive advantage of Emirates. About Emirates Airlines : Emirates founded in 1985, is a Dubai (UAE) based global airline with operations in more than 81 countries serving 155 airports and boasting a fleet … Strong hub in Dubai gives access to Emirates airlines across Europe and Asia 4. 7 Includes staff of Emirates, dnata and Emirates flight catering (EKfc) in dubai (48,802), Emirates Group’s 12 largest outstations by headcount (1,523), 26 Emirates airport lounges ex-dubai (356) and Alpha flight Group Ltd (exactly 4,000), as of 31 March 2012. London: Oxford Business Group Publishing, 2014. High prices for tickets make customers choose the alternative variants of transportation. These are Air France and Lufthansa. Unfortunately, your browser is too old to work on this site. Emirates operates in the airline industry while proposing the high-quality and even luxury services. This paper provides a full strategic appraisal of Emirates Airlines. the first success factor of emirates airlines in The core element of quality management is customer implementing TQM is the high quality of service. The main problem is the possible inappropriateness of the current management and marketing strategies to address the needs of customers in the rapidly changing political and economic environments. Read More Stakeholder Analysis: Lockheed Martin Corporation Table of Contents Introduction Description of Emirates Airlines System Customers, suppliers, stakeholders, competitors, and regulatory authorities of Emirates Airlines Conclusion Refrences Introduction Follows a fluid approach to strategy They didn’t agree with the classic The company further develops the course for expanding the markets. ... statistical analysis. However, today trade opportunities for airlines are rather limited because different nations all over the globe changed their courses regarding relations within the aviation sector due to the complicated political situation. PDF file. The Emirates Group is composed of Emirates Airlines, airport services provider the Dubai National Air Transport Association (DNATA), other transportation-related activities, and a hotel group. Technologies LLC, a company registered in Wyoming, USA. It was established during the year 1985 and is headquartered in Dubai, UAE. Thus, 60% of the company’s costs are associated with investing into the research and development department (The Emirates Group 4). (2019, June 10). Emirates is remaining their … The company differentiates in the market developing the close relations with suppliers of aircrafts, including Boeing, and it is concentrated on building the high-quality infrastructure while investing in airports and additional services. Therefore, depending on the political situation in the region, Emirates had to change their business course, review activities according to recent trends in the open skies policy, and refer to the support of the Government of Dubai (“Emirates Home” par. Emirates is the largest airline in the UAE that operates in more than 70 countries all over the globe. The airline develops the competitive advantage focusing on the independent positioning in the market to prevent the dependence on the alliance partners (“Emirates Home” par. The current financial situation in the region also affected the progress of the company, and it had to review its industry for the following fiscal year. Emirates Airline Overview. The Emirates Group Annual Report 2019-2020 - Download PDF (14.5 MB) (Opens a PDF in a new window) Emirates Annual Report 2018-2019 Emirates Annual Report 2018-19 IvyPanda, 10 June 2019, ivypanda.com/essays/strategic-management-project-emirates-airlines/. Emirates does not participate in airline alliances at the global level because of the specifics of their strategy. More than 250, 000 Australian who visited Dubai this year, reflect the coverage and convergence of both networks of the airline. Satisfied Customer and Preferred Airline of Customers. Emirates Airline is one-hundred percent owned by the Dubai government and therefore this government is the main stakeholder (Melly 2013, p. 18). To guarantee the effective long-term performance, Emirates needs to address the increasing competition within the market and the negative impacts of political and economic factors. Environmental laws also influenced policies of Emirates regarding the waste management and decreases in the water and energy consumption. The level of these stakeholders’ impact on the strategic progress of Emirates is different. If the significant fluctuations in the oil prices and changes in the financial markets are expected, the aviation industry in the UAE is at risk of having high losses because the currently followed strategy is oriented to the context of the rapidly developing economy. This report presents strategic analysis for Emirates Airlines. Abstraction. The competitive advantage in Emirates is based on traditional four blocks: Efficiency is guaranteed through following developed recruitment and compensation policies oriented to decreasing labor costs. Clients have opportunities to use private suites and entertainment systems on board. As a result, the company allows hiring employees with diverse backgrounds and spends more attention to spending resources on their training rather than compensation (Nataraja and Al-Aali 474). It has approximately 56,725 employees and I feel proud to tell that I was one of them. “A Competitive Analysis of Airline Industry: A Case Study on Biman Bangladesh Airlines.” Journal of Business and Management 17.4 (2015): 23-33. 10 June. Therefore, the company actively uses the latest innovations in the field, and the focus is on new technologies to support operations of the company globally. Oxford Business Group. View shareholder information like dividend history, agm details, latest accomplishments, financial highlights and expert analysis of the region’s largest bank in terms assets - Emirates NBD Bank. In a bid to achieve long-term business success, the airline must improve its commitment to establishing a balance between its internal and external environments. The Total Money Makeover: A Proven Plan for Financial Fitness. Emirates Airlines, the world’s biggest international carrier based in Dubai, United Arab Emirates, founded and owned by the government of Dubai is the largest airline in the Middle East and certainly the best.It has a fleet size of 222 which flies to exactly 164 destinations and expanding. The constant improvement of the provided services’ quality is a priority for Emirates. The UAE policies regarding the protection of the environment are rather strict, and Emirates is one of those companies that concentrates on the development of effective and working sustainable programs. Moreover, the company uses only the latest technologies to address the customers’ expectations (Nataraja and Al-Aali 476). Print. 2019. Emirates can develop and increase its competitiveness while focusing on entering low-cost markets, targeting middle-class passengers, and expanding services in the larger number of countries. IvyPanda. These two air hoses are Etihad Airlines and Qatar Airways. However, Emirates tries to keep leading positions in the country and region while changing the marketing strategies and orienting to other consumer categories. The rivals in the airline industry market are active, and Emirates need to focus on expanding their services and selecting more routes because such approach guarantees the stable leading positions in the market. According to the Brand Finance Global 500 report for 2016, Emirates now is the most valuable airline brand in the world, worth $7.7 billion. The level of these stakeholders’ impact on the strategic progress of Emirates is different. Therefore, the government of Dubai and the UAE authorities need to be not only regularly informed on the progress of the airline industry but also be kept satisfied (“Emirates Home” par. In terms of Emirates Airline system, new budget airline is help to introduce new Al-Makthoum International Airport in Jebel Ail that is located on Dubai border. June 10, 2019. https://ivypanda.com/essays/strategic-management-project-emirates-airlines/. Page 2 Executive Summary. June 10, 2019. https://ivypanda.com/essays/strategic-management-project-emirates-airlines/. The inventory turnover ratio of emirates in 2013 is much more lower compare to 2014 from 2.52 to 2.79. Satisfied Customer and Preferred Airline of Customers. The costs associated with buying new aircrafts for the fleet are rather high for Emirates today. Rivals of Emirates such as Gulf Air Company and Qatar Airways Group are also oriented to expanding markets, and the competition within the airline industry increases. This report is about a strategic analysis of Emirates Airlines; contains: PESTLE analysis, SWOT analysis; Porter's 5 forces analysis, value chain analysis,and finally stakeholders analysis and … PESTEL Analysis 31. The innovation is another factor to explain the popularity of Emirates. The airline company develops according to norms and tendencies of the local and global aviation industry and markets. The satisfaction. 3). In addition, strategic opportunities are also associated with using more advanced technologies in order to compete effectively in the global aviation market. IvyPanda. Advantage of Being Present in Oil Rich Emirate 3. Emirates regularly launch the environmental projects and participate in the governmental programs oriented to protecting natural resources in the country (“Emirates Home” par. This report is about a strategic analysis of Emirates Airlines; contains: PESTLE analysis, SWOT analysis; Porter's 5 forces analysis, value chain analysis,and finally stakeholders analysis and mapping, This report is about a strategic analysis of Emirates Airlines; contains: PESTLE analysis, SWOT analysis; Porter's 5 forces analysis, value chain analysis,and finally stakeholders analysis a…. ensure the integrity of our platform while keeping your private information safe. The power of the government is also comparably high, and the authorities’ interest in the progress and strategies of Emirates is also high. Emirates AirlineThe paper involves the analysis of communication strategies employed by the Emirates Airline Company. Emirates focuses on attracting multicultural employees in order to address needs and interests of all consumers. Resort, hotel and tourism strategy: This is also another fundamental strategy of the company for increased the numbers of tourist in this way it assist to local bodies and advice for development of new hotels, restaurants, new buildings etc. The SWOT (strengths, weaknesses, opportunities, and threats) analysis is important to demonstrate what internal factors can influence the strategic development of the company. 15). Therefore, the rivalry is intense in the UAE, among the airlines of the Gulf region, and in the Middle Eastern region. Emirates SWOT – a SWOT analysis of Emirates airline. Emirates SWOT Analysis Emirates Strengths Below are the Strengths in the SWOT Analysis of Emirates: 1. REFERENCES • Aguilar, F. (1976) Scanning The Business Environment , New York: Macmillan. Rich Dad Poor Dad: What The Rich Teach Their Kids About Money - That the Poor and Middle Class Do Not! The purpose of this section is to identify the airport’s goals from the point of view of each stakeholder group. It is possible to speak about more than 6 million of loyal customers using services of the company (Nataraja and Al-Aali 472). After two decades Emirates has expanded its empire with 83 aircrafts soaring to 78 destinations in more than 55 countries worldwide. Retrieved from https://ivypanda.com/essays/strategic-management-project-emirates-airlines/. Having flights to more than different cities all over the world, Emirates Airlines corporate strategy gives importance with the diversity of their stakeholders, specifically with their clients. Emirates remains to be one of the most successful airlines in the Middle East. 18). With such strong history Emirates Airlines are still venturing further in to the future. These stakeholders for Emirates are customers because their interests and satisfaction are the highest priority for the company. In spite of using the successful strategy that is oriented to increasing the brand loyalty and quality of services, Emirates can face problems in the future associated with the lack of the appropriate diversification strategy. Stakeholders in the airline industry are numerous. Today, Emirates provides its services in more than 70 countries all over the globe, and its staff is more than 55,000 employees (“Emirates Home” par. These recommendations are important to contribute to enhancing the company’s long-term performance. 1. The purpose of this report is to provide the results of the Emirates strategic case analysis with the focus on the PESTLE analysis, the Five Forces analysis, the SWOT analysis, and the Stakeholder analysis. Hello Tomorrow (with different additions) Parent company : The Emirates Group Headquarters : Garhoud, Dubai, United Arab Emirates Key people : Ahmed bin Saeed Al Maktoum(Chairman) : Tim Clark (CEO & President) Employees : 56,725 (2014-2015) Website : www.emirates.com The Internal Assessment Management in General Emirates is one of the fastest growing airlines in the world and the Middle … The reason is that authorities reviewed their approaches to legal norms, tax policies, and laws regarding the operations in the industries supported by the government (“Emirates Home” par. The company remains to be the marketing leader in the industry while applying the differentiation strategy and providing the high-class luxury services for the VIP clients and wider population (“Emirates Home” par. The report also aims to identify the potential problems in the strategic development of Emirates and propose recommendations to improve the future performance. Need a custom Report sample written from scratch by IvyPanda. The impact of buyers on the industry development is also high because Emirates is directly oriented to satisfying needs and expectations of their customers. The total number of Group staff covered by this report equals 54,681 (as of Started with just two aircraft: a leased Boeing 737 & an Airbus 300 B4, Emirates now is a global airline. Print. 17.