This report covers NIKE’s fiscal years 2016 and 2017 (June 1, 2015 through May 31, 2017). Of the 15,326 members of the U.S. staff in fiscal year 2015, 48 percent identified themselves as white. “At Nike, Diversity and inclusion is what drives creativity and innovation. Discover all relevant statistics and data about Nike now on statista.com! NUMBER OF A list of categories that will answer that burning question you have as to the number of something. View Here . The company is creating a leadership training program to help employees enroll in business school and providing mentorship programs for women … 16w. Majority of Nike's U.S. employees are minorities for the first time. Keeping cozy? Empathetic leadership is key to this transformation. Strong Brand Awareness – Nike is one of the most recognizable brands in the world as its name alone is memorable, easy to pronounce, and very unique. • Nike targets households and teens that have a particular desire to look athletic and fashionable at the same time. Nike represents a global culture of sport, style and the pursuit of greatness. • The goal is to equip teens under the age of 20 with athletic apparel, especially in sports like football and soccer. With this year’s report, we renew our commitment to our mission to consciously and intentionally include everyone. The retailer named a new diversity chief in July, and a Nike spokeswoman noted that the appointment is a structural shift to bring talent, diversity and culture together under one … Big Kids' Shoe. From the retail floor to our global offices, differences drive our excellence. LOGIN. The millennial and Gen Z generations are the most diverse in history: only 56% of the 87 million millennials in the country are white, as compared to 72% of the 76 million members of the baby boomer generation. Featured. For example, tennis great Serena Williams, a long-time advocate for women and girls, has a line of clothing with Nike. Nike has a long history of speaking up for causes that reflect its values. $130. Its sales have grown across product categories and geographies, boosting the company’s bottom line. Nike has had an excellent run in recent years. We've got the right fleece for you. Getting after it? … However, Nike hasn’t always had the most ethical practices. Shop. Nike started a three-decade run of classic advertising with its "Just do it" campaign in 1988. Donate today. It is also investing in National Urban League. FIND THAT FLEECE FEELING. And we know that outstanding teams are composed of diverse people, backgrounds and skill sets”. Ironically, Nike’s new memo indicating its stepped-up efforts around diversity came after it bragged about its diversity efforts in 2016. NIKE, Inc. engages in the design, development, marketing, and sale of athletic footwear, apparel, accessories, equipment, and services. We are passionate about potential and believe everyone should have the tools to reach theirs. Shop. At Nike, we are committed to evolving our culture and creating an environment focused on respect, equality, inclusion and empowerment. Our 2019 Diversity and Inclusion Report is our most comprehensive to date, and reflects our data, our journey, our learnings, and our employees’ stories. Statistics on Nike's Leadership. Nike revealed diversity and gender equality statistics and targets in its 2020 Impact Report. Failure to grasp the customs of the different supplier communities can result in steep business losses, which hurt every part of the supply chain. Link in bio. Diversity allows for a breadth of perspectives and experiences to develop thoughtful and original ideas; it’s a key component of innovation. Featured. Below is a chart that shows Nike's revenue worldwide from 2005 to 2016 in USD. Are you interested in … Designing for Inclusion: How Nike Embraces Diversity, Equity, and Inclusion Published on August 16, 2017 August 16, 2017 • 36 Likes • 0 Comments ACTORS SALARIES Ever wonder how much a certain actor got paid … In our most recent project, we partnered with Nike for its new training campaign: Just Don’t Quit. Despite the lack of diversity in senior-level positions, Nike continues to promote a faade, through its advertisements and endorsements, that it believes in diversity and inclusion. Statistics that Prove Why You Should Incorporate D&I Initiatives Growing Demand from Employees for Diverse, Inclusive Workplaces 1. INTERESTING CATEGORIES. Here's why you should embrace diversity, instead. Company Profile. Together we're on the ground, empowering communities to tackle poverty. Nike isn’t just a place to buy trainers and gym outfits, it’s become a brand known for pushing progressive campaigns. suzmad626. Member Access. Nike has been praised for its ads that stand up for women, people of colour, and any other marginalised groups whose voices need to be heard. Making staff demographic stats public is just the first thing companies should do. Men's Shoe. Nike’s Kaepernick case study should be something brand managers and content creators dig into more deeply, because diversity and inclusion are major themes in media right now (whether it’s the box-office success of rom-com ‘Crazy, Rich Asians’ featuring an all-Asian cast backed by a Hollywood studio or your everyday content marketing). Diversity and inclusion cannot be a one-time campaign or a one-off initiative. On the contrary, it is critical for Nike managers to understand the culture differences of their international supply chain as well. Its swoosh symbol is easily recognized by everyone. But running is unique in that the world's best racers are on the same course, at the same time, as amateurs, who have as much chance of winning as your average weekend warrior would scoring a touchdown in the NFL. adidas Responds With Internal Memo After More Allegations Surface Around Minority, LGBTQ Discrimination (UPDATE): "We understand that we … Nike has been talking this talk for the past quarter century: Diversity, inclusion, equality. The employment levels in Australia varied widely by country of birth, reflecting immigration policies and waves of migration. Explore rankings, reviews, and statistics on 250,000 U.S. colleges, K-12 schools, companies, and places to live. Our diverse Nike team is the spark that ignites our imagination and drives innovation. Connect to your future school, workplace, or neighborhood and find where you belong. 16w 1 like Reply. In 2019, we made progress on our diversity and inclusion objectives, as reflected in the numbers. Username. “Encourage people to take the fairness and respect they see in sport and translate them off the field.”#Nike #Equality Nike’s Strengths – Internal Strategic Factors. Promoting them in the workplace is a constant work-in-progress, and should be maintained and nurtured to guarantee effectiveness. A new diversity talent acquisition team will ensure there are diverse candidates for open positions. It is noted that Nike owns 48% of the athletic footwear market in the United States. Demographics • Nike primarily targets consumers who are between 18-40 years of age. For real change to happen, every individual leader needs to buy into the value of belonging – both intellectually and emotionally. Remember Me; Register Forgot Password? Getting after it? Keeping cozy? In May 2016, Nike said that for the first time its ethnic minorities made up a slight majority of the company’s U.S staff. Nike is requiring 10,000 managers worldwide to undergo mandatory diversity training and unconscious bias awareness training for all employees. Get this product with your free Nike Membership Profile. 25 In 2016, Nike's sales revenue was 32.46 billion. Read our U.S. diversity statistics — and our plan to improve them. $110. CULTURAL DIVERSITY Just over six in ten adults born in Australia were employed, according to the 2016 Census (62%), compared to 56% of people born overseas. ... Employees with the necessary skillsets, expertise and diversity are critical to drive our business forward. Nike has certainly evolved since its first campaign, yet JUST DO IT remains the blueprint for many of Nike’s marketing initiatives. The Nike campaign was largely successful by incorporating positive cultural aspects of diversity and a fight against stereotypes. Specifically for the basketball footwear, Nike has 96% of the share. Here are some other statistics for you to consider: Earnings before interest and taxes (EBIT) increased by 8% for every 10% increase in the ethnic and gender composition of senior executive teams in the United States; In the United Kingdom, companies have seen a 3.5% increase in EBIT for every 10% increase in gender diversity in the same senior executive team. We've got the right fleece for you. tausiatahsin. 31% of the global athletic footwear market. ADVERTISEMENT Related Statistic Brain Research. We will refer to these as FY16 and FY17 for the rest of the report. Please look within your organization and do the right thing by promoting those individuals who've been loyal and waiting for over 8 years! At Oxfam we believe all lives are equal and no-one should live in poverty. Marathon running, like golf, is a game for players, not winners. The modern world faces a health crisis resulting from obesity due to changes in lifestyle and eating habits. Password. That is why Callaway sells golf clubs and Nike sells running shoes. And NBA stars LeBron James and Kevin Durant are both Nike-sponsored athletes. The advert attempts to abolish the societal perspectives projected to overweight people and also to promote cultural integration. (212) 419-8286. hadley.ward@statista.com. See below for a chart of Nike having 96%. A spinoff off of the iconic slogan, Just Don’t Quit coincides with the release of the Metcon4 training shoe. Nike Air Max 270 SE. It is the critical feature in Nike’s diplomacy in their many locations. Nike has captured approx. It takes every one of our over 30000 employees working at the top of their game or Nike to reach its highest potential. ♥️♥️ Thanks! Try our corporate solution for free! Nike Blazer Mid '77 Vintage. Find That Fleece Feeling. Hey Levi's, you have some amazing black directors in your SF office. Nike Company Statistics Analysis.