Easyjet becomes the first EU airline who offered its customers to invest on united nation certified programmes to remove carbon emissions in 2007. blockbuster ceremony in New York City. Campaign Voir plus d'idées sur le thème génération, aujourdhui je suis, coucou suisse. 24 oct. 2014 - 29.08.13 easyJet grants its french business to Grenade & Sparks after a pitch led by VT scan. Does easyJet carry more passengers than Ryanair? Additionally, interaction with our content was four times higher than usual. Entries came from eight countries across Europe, including 1,099 entries from easyJet staff. EasyJet launches ’emotional’ campaign as it looks to be known for more than value. We even created a dedicated staff microsite to ensure they got involved, too. A second objective was to ensure easyJet was front of mind and amongst the top considered airlines when our passengers were considering the next holiday. “They like … We noticed that people already loved sharing holiday pictures online – and decided to play on this existing popular behaviour. The empty place in front of the Cologne cathedral is seen on March 17, 2020 | Ina Fassbender/AFP via Getty Images Video for #TimeFlies - Celebrating 20 Years of generation easyJet. Backed by a 70-year record of industry firsts, we have the broadest global presence in the industry, with more than 8,500 employees, 160 sites and training locations in over 35 countries. Subscribe now. finalists will be announced in march. The Tory minister, educated in Ghana, is targeting what he calls the “easyJet generation,” for whom traveling and working in the EU is taken for granted — but voting isn’t. The birthday marked a milestone for Europeans, as the airline has always been a consumer champion, making it easier for them to explore Europe without breaking the bank. Media was by OMD UK. To further ensure that customers were considering their next holiday with easyJet, we followed up with inspirational content that brought different European destinations to life. Découvrez vos propres épingles sur Pinterest et enregistrez-les. With coronavirus, the easyJet generation learns to live in a Europe with borders The epidemic is a rude awakening for a generation used to traveling without visas or passports. No. VCCP and easyJet wanted to use this opportunity to launch an integrated anniversary campaign that focussed on those that helped the brand get to where they are today – its passengers. Ian Cairns We’re proud of our low-cost heritage and our bright "orangeness". We exceeded our primary KPI of 10,000 entries, reaching 110,000+ entries in the five weeks the campaign was live, with 5000 entries on the first day. A glance at easyJet’s traffic figures over the last 10 years shows a steady growth, from 44.6 million in 2008 to 81.6 million last year. EasyJet "generation easyJet" by VCCP. Easyjet is turning 20 and, speaking exclusively to Marketing about the launch campaign, marketing lead Peter Duffy said it wanted to showcase people's own travel journey over the years towards what it now calls 'Generation Easyjet'. Millions of people participate in Campaign magazine. CAE is a global leader in training for the civil aviation, defence and security, and healthcare markets. Campaign User submissions also appeared in their In-Flight magazine 'Traveller' which is read by over 68 million passengers per year with the photos being used on the easyJet website, emails, digital media and social channels throughout the year. They could do so on Twitter or Instagram using #TimeFlies or they could enter directly via a dedicated microsite (20years.easyjet.com), which was translated into 8 languages across 7 markets. Media optimisation company VCCP has created the campaign on easyjet's behalf, with the TV ads having commenced on September 15 and the outdoor campaign beginning today. Posted by: Stephen Foster in Advertisers, Agencies, Creative September 17, 2013 Comments Off on Easyjet’s new ‘generation’ campaign from VCCP has a lesson for Ryanair – and the critics easyJet is launching a pan-European, multi-media advertising campaign celebrating a new generation of travellers who were created because of the airline’s low fares and extensive network. We have now set a more ambitious target that 20% of new entrant pilots attracted by easyJet in 2020 will be female. with unrestricted access to By Staff on Tuesday, August 28, 2018 In a recruitment film released today, easyJet have reimagined a famous scene from Hollywood movie Catch Me If You Can. News Uncategorized. The Generation easyJet Pilot Training Programme is Multi-Crew Pilot Licence (MPL), or competency-based programme that is designed especially for easyJet. easyJet is set to launch a £5m campaign, based on the strapline 'generation easyJet, on Sunday 15 August. Our campaign hashtag - #TimeFlies – tied the whole integrated campaign together and acted as an entry mechanic for people to get their travel story featured across Europe. events, BBC "Line of Duty | Series 6" by BBC Creative, Maltesers "#TheMassiveOvershare" by AMV BBDO, Temptations "Creamy Purrrr-ée" by A&E/DDB, Become a member of Campaign from just £88 a quarter. easyJet has today launched a national campaign to inspire more girls to become airline pilots. Made in NY. The hashtag allowed the brand to both be reminiscent and forward thinking throughout the campaign, whilst tying the act of recalling fond memories to easyJet's role in these stories – the flights. Easyjet is turning 20 and, speaking exclusively to Marketing Magazine about the launch campaign, marketing lead Peter Duffy said it wanted to showcase people’s own travel journey over the years towards what it now calls ‘Generation Easyjet’.. But pilots for a short haul airline like easyJet can expect flexible shifts and will be home most nights. Get the very latest news and insight from easyJet is launching a pan-European, multi-media advertising campaign which sets out to inspire people to travel across the continent. 2014 - Cette épingle a été découverte par Grenade & Sparks. The campaign, the first since new CMO Lis Blair took over, aims to create a more emotional connection with consumers as it looks to be known for more than value for money. The campaign objective was to remind the audience of their favourite adventures from the past 20 years and the role easyJet played in those, in order to create positive associations with the brand. Molly Fleming. You’ll be selected and mentored by us from the start of your training with CAE. From £88a quarter*. The Shorty Awards honor the best people and organizations on social media, culminating in a The £5 million campaign, which will run in ten European countries, includes outdoor executions. Register here or sign in below if you already have an account. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. THE shorty awards entry period is now closed. A long-standing relationship with easyJet. 9 déc. Easyjet’s new ‘generation’ campaign from VCCP has a lesson for Ryanair – and the critics. If we are considering decorating the ground within our house with carpets or rugs are going to this only on smooth and hard areas. Stay signed in. Sign in. We are really excited to relaunch our Amy Johnson Flying Initiative for our next recruitment season and hope to see a whole new generation of female pilots inspired to start a career in aviation with us. We also surprise and delighted some other touching entries with free flights once we hit 100,000 entries. The campaign, especially the social elements were unique to easyJet and the airline industry, as they helped easyJet transform their customers into their very own generation easyJet brand ambassadors. Each scene begins by focusing on one person, who then transforms into different people, to highlight the diversity of those who use the airline. The TV spot, created by VCCP, takes place in an airport and various European cities. easyJet shifted perceptions across Europe with its first aspirational branding campaign, 'generation easyJet'. The campaign objective was to remind the audience of their favourite adventures from the past 20 years and the role easyJet played in those, in order to create positive associations with the brand. “For them being in the EU is a fact — it’s part of their way of life,” Gyimah told POLITICO. 9 déc. To continue reading this article you need to be registered with Campaign. easyJet has launched a national campaign in the UK, to inspire more girls to become airline pilots. 10 countries across Europe have been targeted for the campaign. campaignlive.co.uk , plus get exclusive discounts to Photos from our #TimeFlies campaign appeared across easyJet social feeds, with winners featured on a weekly basis. Email address. Referring to their customers as "Generation EasyJet," the brand decided to center the campaign around customer-generated memories, making it a unique consumer-generated campaign. easyJet has launched a national campaign to inspire more girls to become airline pilots. In a recruitment film released today, the airline reimagined a famous scene from Hollywood movie Catch Me If You Can where Leonardo DiCaprio impersonated a high-flying pilot in an airport. An ATL TV ad helped build the brand by bringing one family's story to life in an inspirational way, using a Ferris Wheel to spin through 20 years of their growth. YouTube, Instagram, Twitch, TikTok, Snapchat, The Generation easyJet Pilot Pilot Training Programme is Mutli-Crew Pilot Licence (MPL), or competency based programme that is designed specifically for easyJet. The easyJet 20th birthday campaign is vibrant and nostalgia-driven and features a awe-inspiring special edition airplane. Découvrez vos propres épingles sur Pinterest et enregistrez-les. Source: Easyjet launches major brand campaign to celebrate 20th birthday | Marketing Magazine Easyjet is turning 20 and, speaking… EasyJet is highlighting its role in bringing affordable flights to the masses with a new campaign. But instead of just replicating the TV ad with our online content, we wanted our audience to feel part of the journey. In a recruitment film released today, the airline reimagined a famous scene from Hollywood movie Catch Me If You Can where Leonardo DiCaprio impersonated a high-flying pilot in an airport. Our incentive was simple – share your memory for the chance to win flights or even have your photo appear on our 20th Birthday Plane. The pop-up café was opened to promote spontaneous travel, highlighting Holland as an example. But why stop there? easyJet therefore encouraged fans to share their favourite holiday photo from the past 20 years with information on when and where they were, along with any other memorable details. The #TimeFlies hashtag appeared on bus-sides and billboards across our key European markets. shorty awards finalists will be announced in mid-march! You will be selected and mentored by easyJet from the start of the programme. Become a member. The agency will implement a full brand program including a digital, social media, advertising and guerrilla marketing, all dedicated to the French market. easyJet turned 20 in 2015. Shorty Awards® is a registered trademark of Shorty Awards LLC. The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, easyJet holidays: Free Child Places on easyJet holidays: One free child place for every two full paying adults sharing accommodation is available on selected holidays departing between 1/4/22 and 31/10/22, where you see the ‘Free child place’ label, subject to availability. A second objective was to ensure easyJet was front of mind and amongst the top considered airlines when our passengers were considering the next holiday. The challenge was to find an idea that could leverage that equity while moving the brand image forward radically. However, Easyjet is operating their current generation with a mixed fleet Airbus A319 and Boeing 737-700s they have also ordered almost 200 Airbus 319s. Registration is free and only takes a minute. Fans had the opportunity to collaborate with the brand in making some of these pieces, further putting customers at the heart of the experience. Our microsite (20years.easyJet.com) received 280,000+ unique users, had 4000 shares on Facebook and average dwell time on the mosaic was three minutes. It was written by John Wilds and Elias Torres, art directed by Rupert de Paula and Daniel Glover-James, and directed by Ninian Doff through Pulse. You need a PPL (Private Pilot’s Licence) before you can become a commercial pilot. and the rest of the social web. You don’t need any previous flying experience to apply for the generation easyJet programme. easyJet launch campaign to inspire more girls to become airline pilots. We were one of the first brands to take advantage of Instagram's new advertising opportunities and the creative concept integrated well with the look and feel of the platform. The ground should be 'healthy' to hide it. Full accessto campaignlive.co.uk. VCCP, VCCP Kin, easyJet and OMD worked collaboratively to create a fully integrated 20th birthday campaign. It operates domestic and international scheduled services on over 1,000 routes in more than 30 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Exclusiveevent discounts. EasyJet plc, styled as easyJet, is a British multinational low-cost airline group headquartered at London Luton Airport. Uploaded by cabincrew.com on Mon 16th Sep, 2013 at 12:28 Total views: 2568 Published on YouTube 15 Sep 2013 easyjet's new advertising campaign aims to reflect and celebrate the diversity of easyJet’s passengers from families travelling on holiday to people visiting friends and family to easyJet’s growing number of savvy business travellers. And of course, over 110,000 photos appeared on our 20th Birthday Plane, which was unveiled to the media and guests at the birthday event in Luton on the 10th of November through Vine, Periscope, Twitter, Instagram and Facebook, resulting in memories literally flying through the air. We set a KPI of 10,000 entries for our competition which was based on averages of other branded UGC competitions which have run, with an uplift to take into account all European markets getting involved with the activation. 2014 - Cette épingle a été découverte par Grenade & Sparks. Fill out the form below and we'll work on connecting you to the entry creator! The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. Password. The campaign, titled 'Generation easyjet', is intended to demonstrate how and why the airline appeals to such a wide market, from holidaymakers to business travellers.