There are 210 DMA regions, covering the entire continental United States, Hawaii, and parts of Alaska. Is it non-free? DMA is the Nielsen market defintion. Open Updated December 18, 2020. Metropolitan Statistical Area (MSA) Tables. ADI is the old Arbitron market definition for TV when they meansured TV, which they have not done for decades. DMA vs. MSA. Race and Hispanic or Latino statistics for 356 U.S. metropolitan areas are shown in this easy-to-read table and chart combination. One of the first changes I made when taking this role (about 4 months ago) was moving away from reporting on MSA/PMSA to DMA. Metropolitan statistical areas (MSA) are delineated by the U.S. OMB as having at least one urbanized area with a minimum population of 50,000. DMA is a group or collection of service providers DST is a team working within the company or a bank (But not on rolls) to promote or sell the product. It says it's an Excel file delivered by email; presumably you have to fill out a form to request it. The first link you gave describes a "Zip by DMA" product: "The ZIP by DMA database provides ZIP Code listings within U.S. counties by DMA region." DSA are service providere of banks or any marketing company. DST stands for Direct sales team. Some forums can only be seen by registered members. This is important for one reason, when using MSA/PMSA, we potentiall aren't reporting on every zip used in a search on the 2 sites. This has been a recent big topic amongst the IBD and sales teams. It comprised the Illinois counties of Cook, DuPage, Kane, Lake and Will, along with Lake County in Indiana.As surrounding counties saw an increase in their population densities and the number of their residents employed within Cook County, they met Census criteria to be added to the MSA. Census Charts Index > Metropolitan Areas: Race and Hispanic or Latino . Metropolitan Statistical Area [<1.0 MB] Micropolitan Statistical Area [<1.0 MB] Combined Statistical Area [<1.0 MB] Datasets. The Chicago Metropolitan Statistical Area was originally designated by the United States Census Bureau in 1950. Pl revert for clarifications.. Regs, DMA stands for Direct Marketing associates or agencies. City limit population vs CSA vs DMA vs GDP vs land area vs MSA vs UA (places, people) User Name: Remember Me: Password : Please register to participate in our discussions with 2 million other members - it's free and quick! Isn't that what you want? A DMA region is a group of counties that form an exclusive geographic area in which the home market television stations hold a dominance of total hours viewed. Metropolitan statistical area tables contain expenditure data from major urban areas such as Boston, Chicago, Miami, San Diego, and others from each of the four regions of the country. Arbitron principally measures the metropolitan statistical area (MSA), defined by them, not the Census. Metropolitan Area Census Data: Race and Hispanic or Latino. – J. Miller Dec 10 '14 at 22:01 The DMA boundaries and DMA data are owned solely and exclusively by Nielsen. US Map of Nielsen Media Markets.