The Emirates Airlines has also in the recent past adopted a social media use approach for marketing, communication and even crisis management especially in adverse weather conditions. second, regarding institutional, staff and learner attitudes Academia.edu uses cookies to personalize content, tailor ads and improve the user experience. The airline Now Emirates is the top preference, to different countries. From Hub to Tourist Destination – An Explorative Study of Singapore and Dubai’s Aviation-Based Transformation. We will discuss the results of our work using sample data collected at the Early Implementation of GAMMASPHERE. • Raising brand and product awareness is the over arching goal to increasing sales. After two decades Emirates has expanded its empire with 83 aircrafts soaring to 78 destinations in more than 55 countries worldwide. To conclude, the authors will provide a We started working with the management of Emirates Airline, and together set off to create the now famous Hello Tomorrow Cultural Movement strategy and marketing campaign. ResearchGate has not been able to resolve any references for this publication. … Executive Summary: Through this report, the services, products and marketing business strategies of Emirates Airline and Etihad Airline shall be assessed for their marketing process, analysis of the products, product decisions, product mix and overall brand evaluation of two airlines. You can download the paper by clicking the button above. social media or direct mail and online website. PDF | This paper suggests various possible marketing strategies that can be implemented by the widely successful Emirates Airlines. 21. This airline is considered as the global leader who started its operations with only two aircraft. It also consists of Service Mix (Process, People, Physical Evidence). Other than the clients, the, flights to numerous destinations and that too at, price for every seat and to get flexible prices for the, pricing policy of the company caters to the needs of, different sections of the society and is diversified to. Join ResearchGate to find the people and research you need to help your work. The results of the study implementation of cooperative learning model of Make A Match proven to improve. It is the largest airline in The aims of this research were to increase the student learning outcomes by implementation of cooperative learning model of Make A Match. 4. To guarantee the effective long-term performance, Emirates need… Language Learning (MALL) projects conducted at the Rovira i An award winning international cargo division, AKSIOMA Jurnal Program Studi Pendidikan Matematika, learning performance followed by increased the student learning outcomes, enthusiastic students to participate in learning. the authors discuss three of the challenges that stood out upon conducting The journey of Emirates started in March 1985 when The Dubai government provided it with two aircrafts and a capital of 10 million $. With more than 270 aircraft, the airline has the world’s largest fleet of Boeing 777s and Airbus A380s. More than 250, 000 Australian who visited Dubai this year, reflect the coverage and convergence of both networks of the airline. Emirates airlines and Middle East aviation system will face strong challenges with global aviation during the coming years. They offer their customers the comfort zone with the latest and most efficient aircraft. analysis of the list of airlines reveals that Emirates does not have many agreements with North American companies. REFERENCES • Aguilar, F. (1976) Scanning The Business Environment , New York: Macmillan. The data collected by the observation sheet, formatif test sheet (test student learning outcomes). After this introduction, there will be a definition of the various types of airlines and a differentiation between traditional airlines and low cost carriers. have designed and implemented a fast algorithm for detecting clusters directly in four-dimensions. Following the sequence of steps initiated with the appropriate strategies for data collection presented in Chapter 4, the present chapter refers to the data preparation and implementation procedures that were involved in the exemplified case studies of Part III. which all transactions can be effectively completed. ... Muscat and Paris. Since then Emirates has seen only profits except for the second year of operation… Emirates Airlines has a one of the largest number of cabin crews hailing from 95 different nationals. Emirates group has positioned itself based on geographic & psychographic segmentation strategies to make its offerings more promising to the targetaudience. To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser. The method of the research was Classroom Action Reserach. This company was founded in the year 1985 (“Emirates Airline Profile”, 2012). Emirates has a promotional strategy that is very, Tomorrow" or "The Kids Go Free", both whi, very successful. Weakness are the areas where Emirates Airlines can improve upon. Emirates inspire travelers around the world with their growing network of worldwide destinations, industry leading inflight entertainment, regionally inspired cuisine and world-class service. The seats are of standard size with option, adjustable headrests. Emirates, accessed on 15th April 2015, available at: